Tenda-Care is a highly concentrated SOAP FREE shampoo that won't strip essential natural oils from your dog's skin and coat. Tenda-Care is gentle enough to be used daily, a real bonus for dogs on the show circuit. Its gentle formula will not irritate even the most sensitive skin and is excellent for young puppies. A highly concentrated shampoo. Dilute 20 to 1. At proper dilution, this is not a high-suds product, and will rinse easily and completely.